Integrate ConvertedIn Pixel using GTM
if you don't have a GTM already setup you can use
Installation
First include the sdk in your website in the last record of the <head> tag
```js
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-P5BMX39V');</script>
<!-- End Google Tag Manager -->
```Then before the close tag of <body>
```js
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P5BMX39V"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->
```Send tracking events
All events will be sent through GTM data layer object as shown in the below table.
Event Name
Event Description
PageView
dataLayer.push({
'event': 'ConvertedInPageView',
'PageView': true,
});ViewContent
dataLayer.push({
'event': 'ConvertedInViewContent',
'ViewContent': true,
'ViewContentData': {
content: [
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
value: 150.50 // required, sum of products price
}
});AddToCart
dataLayer.push({
'event': 'ConvertedInAddToCart',
'AddToCart': true,
'AddToCartData': {
content: [
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
value: 150.50 // required, sum of products price
}
});InitiateCheckout
dataLayer.push({
'event': 'ConvertedInInitiateCheckout',
'InitiateCheckout': true,
'InitiateCheckoutData': {
content: [
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
value: 150.50 // required, sum of products price
}
});Purchase
dataLayer.push({
'event': 'ConvertedInPurchase',
'Purchase': true,
'PurchaseData': {
content: [
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
order_id: 123,
value: 150.50 // required, sum of products price
}
}); Already Got GTM installed
Ask the team for the latest export GTM json including ( Folders, Tags, Varibles, Triggers).
Then continue with your datalayer firing.
Identify Customer
After login, you can assign your customer id in the local storage with a key called ci_cid
to ensure the data integrity with the customer journey in your website.
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