# Integrate ConvertedIn Pixel using GTM ## Installation First include the sdk in your website in the last record of the \ tag ````html ```js ``` ```` Then before the close tag of \ ````markup ```js ``` ```` ### Send tracking events All events will be sent through GTM data layer object as shown in the below table.
Event NameEvent Description
PageView

dataLayer.push({
                'event': 'ConvertedInPageView',
                'PageView': true,
            });
ViewContent

dataLayer.push({
                'event': 'ConvertedInViewContent',
                'ViewContent': true,
                'ViewContentData': {
                    content: [
                        {
                            id: 1234, // required
                            quantity: 3, // required
                            name: "Product name", // optional
                            category: "Product Category", // optional
                        }
                    ],
                    currency: "USD", // required
                    value: 150.50 // required, sum of products price
                }
            });
AddToCart

dataLayer.push({
                'event': 'ConvertedInAddToCart',
                'AddToCart': true,
                'AddToCartData': {
                    content: [
                        {
                            id: 1234, // required
                            quantity: 3, // required
                            name: "Product name", // optional
                            category: "Product Category", // optional
                        }
                    ],
                    currency: "USD", // required
                    value: 150.50 // required, sum of products price
                }

```
        });
```
InitiateCheckout

dataLayer.push({
'event': 'ConvertedInInitiateCheckout',
'InitiateCheckout': true,
'InitiateCheckoutData': {
content: \[
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
value: 150.50 // required, sum of products price
}

```
        });
```
Purchase

dataLayer.push({
'event': 'ConvertedInPurchase',
'Purchase': true,
'PurchaseData': {
content: \[
{
id: 1234, // required
quantity: 3, // required
name: "Product name", // optional
category: "Product Category", // optional
}
],
currency: "USD", // required
order\_id: 123,
value: 150.50 // required, sum of products price
}

```
        });                                
```
### Already Got GTM installed Ask the team for the latest export GTM json including ( Folders, Tags, Varibles, Triggers). Then continue with your datalayer firing. ### Identify Customer After login, you can assign your customer id in the local storage with a key called `ci_cid`\ \ to ensure the data integrity with the customer journey in your website.